List Building Tip #5
As the last post of my mini-series of List Building Tips, I’m going to talk about guest posting. That means publishing an article you have written on someone else’s blog or website. This is one of the best ways of growing your reader-base as you can get your content in front of a bigger audience and speak to people who might not have even heard of you before.
So What Are The Benefits Of Being A Guest Blogger?
If you have read my previous list building tips, I’m not going to rave on about what your content should be like. So in short: like with anything else you publish online or send to people, you must dazzle them with high quality content.
Traffic. This is the obvious one and one of the main reasons for engaging in guest posting. When you publish an article on someone else’s blog, it will always come with links back to your site, so anyone that reads your post can easily get to your site with one click. You will also have a chance to write something about yourself in the “about the author” section, which is a good opportunity to tell people why they should listen to you. Try to choose a fairly popular blog for your guest post – more readers means more traffic. And more traffic means more chances to convert them to subscribers.
Relationships. In my opinion, this is the biggest and most valuable benefit of guest posting. Bloggers generally need good content. If you can offer something of good value to someone else, you are likely to not only form a good relationship with the blog owner, but also with the readers. Make sure you engage with everyone that comments on your post. Respond to every comment you receive and try to keep the discussion going. Connecting with other people in your niche can only be a good thing, right?
Reputation. Guest posting gives you a wonderful opportunity to come across as a trusted expert in your field. Make sure what you write about offers something valuable to the readers and/or gives a solution to a problem they may have. Answer any questions promptly and professionally, really put effort and thought into your responses. This can have a major effect on how others perceive you within your niche and as we know, in this business, reputation is everything.
What About Allowing Someone Else To Post On Your Site?
Guest posting works both ways. If you are asking to post on somebody’s site, it just makes sense to do it the other way around as well. This helps with the relationship building and also allows that relationship in question to be mutual.
Having someone else post on your site also helps massively in driving traffic to your site. The author will have it in their interest to promote the post all over the web and of course this traffic will land in your page as that’s where the post is. Chances are that a portion of this traffic will also read other posts and pages on your site. As you can see, it really is a win-win situation.
Make It Easy To Opt In
As always, it is incredibly important that your opt-in form is clearly available on your website. Simplified opt-in forms statistically work better than the more wordy and cluttered ones. Signing up should take as little time as possible, so only ask for the essential information (email address and maybe name). Just make sure that your readers don’t have to look for the form, as they probably won’t. Once you get this right, you have made it a bit easier for yourself to build that all-important list.
Filed under: List Building
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