List Building Tip #4
Whatever your niche, this is one of the most effective ways of driving extremely targeted traffic to your site and to convert this traffic into subscribers. The way to go about this is to add a link to your website to the signature of your posts. Now I know not all forums allow that, but a lot of them do. I would advise to find a busy forum that is happy for users to have signatures. Then every time you post, the link to your website will appear at the bottom of your post and anyone can click on it.
What You Should Do…
As with blog commenting, the main thing to keep in mind is that your posts will have to be high quality and offer valuable content to readers. Come across as someone who knows what they are talking about and who is keen to help others and offer advice to them. When someone asks a question you can answer, make sure you dazzle them with your reply! You are already in a place where your target market hangs out so this is a brilliant opportunity to build presence among that market and to come across as a trusted expert.
Also make sure you take the time to read the forum’s user agreement and posting guidelines. It’s best to know what you are and aren’t allowed to do before you start posting. The last thing you want to do is start on the wrong foot and maybe even get banned.
…And What You Shouldn’t Do
Whatever you do, don’t start posting just for the sake of getting your signature displayed. Also, leave the sales pitch at the door. These tactics will quickly be seen as transparent methods of trying to gain exposure to your own site and it will most likely have the opposite effect on your readers than the one you’re after! Pushing your own business in the face of others is not going to earn you any of that all-important trust.
It’s also a good idea to stay away from the drama. Many forums have heated arguments going on every once in a while and more often than not, people actively participating in them are not coming across too well. Treat it as a professional environment. If you work in an office, it is absolutely fine to discuss and disagree but throwing your toys out of the pram is seen as childish, unnecessary and ridiculous. You want to act smarter than that and simply just stay away.
Filed under: List Building
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