List Building Tip #3
Comments make a blog social and interactive. The most popular blogs out there always get plenty of comments and a lot of discussion going on within them. As the conversation builds, so does the popularity of your blog and from there, you can build a relationship with your readers.
Commenting on other people’s blog posts is also a fantastic way to drive some seriously targeted traffic to your own website or blog – and to build your list from that traffic. Simply leave a link to your blog/website along with your comments. Once a reader clicks your link, they will be directed to your page. Make sure your page has a clear opt in form in place!
What To Write?
The key thing to do here is to leave comments with great content. You should only comment when you have something valuable to add to the conversation and you certainly don’t want to sound like someone, whose only purpose to visit this blog is to drop your own link in it! You could, for example, share your own experience on the product/topic, explain why the post helped you or add some additional information.
Get There Early
Being one of the first people to comment offers a clear benefit – more people are likely to read your comment the earlier you get there. Linking back to the previous point though, don’t post for the sake of it – always make sure what you have to say is high quality. Also, if you you’re not among the first people there, responding to the first comment will give you more exposure.
Become a Regular
Visiting and commenting on a blog on a regular basis will help you in building a relationship both with the blogger and with the readers. This will help towards coming across as a trustworthy marketer who knows what they are talking about – which is what you want really! The more relevant, high quality comments you post, the more likely it is that people will see you as a decent marketer and click on the link to your site.
A lot of the time bloggers offer the option to share the post via social media. Start interacting in this way. Tweet the post or share it in your Facebook feed. In time, as you build relationships with bloggers, they will start doing this back to you as well – obviously assuming you offer useful content on your own site that others will want to share.
Filed under: List Building
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